If you’ve ever asked yourself “How do I advertise on Google?”, you’re not alone. In fact, it’s one of the most searched-for marketing questions online — and it’s no surprise why. Google Ads is one of the most powerful platforms for growing a business, whether you’re a local tradie, a national retailer, or an online startup. And while digital marketing has taken enormous leaps forward with AI tools, the fundamentals of advertising on Google remain surprisingly approachable.
This guide is written for business owners, marketers, and curious minds who want to understand how to advertise on Google — in simple terms — and how DMHQ can help you tap into Google’s vast audience effectively, with a human-led approach that’s enhanced by AI.
What Is Google Ads and Why Should You Use It?
Google Ads (formerly Google AdWords) is Google’s online advertising platform that lets you place your business directly in front of people actively searching for your products or services. This includes:
- Search Ads – Show up at the top of Google search results
- Display Ads – Visual ads across millions of websites and apps
- Video Ads – Ads on YouTube and video networks
- Shopping Ads – Product-based ads for eCommerce businesses
- Local Services Ads – Designed for trades and local businesses
The beauty of Google Ads is intent. You’re not interrupting people – you’re meeting them right when they’re looking for what you offer.
How to Advertise on Google: Step-by-Step
1. Define Your Goal
Start by asking: What do I want from my ad?
Your goal could be:
- More phone calls
- Website visits
- Online sales
- Quote requests
- Local walk-ins
Each goal affects how your Google Ads campaign is structured. At DMHQ, we help you align your campaign setup with outcomes that actually matter to your business.
2. Choose the Right Campaign Type
Google offers several campaign types depending on where you want to appear:
- Search Campaigns: Text-based ads on Google Search
- Display Campaigns: Banner-style ads across websites
- Video Campaigns: Play before or during YouTube content
- Performance Max Campaigns: An AI-enhanced, all-in-one solution
- Shopping Campaigns: Showcase products with images and prices
- Local Campaigns: Ideal for businesses with a physical location
Not sure which one is right for you? That’s where a Google Ads Agency Perth like DMHQ comes in — we demystify the options and build campaigns that convert.
3. Research and Select Your Keywords
Think like your customer. What would they type into Google?
Some examples:
- “Emergency plumber in Perth”
- “Best dog grooming near me”
- “Affordable website design”
- “Google Ads management services”
Keyword research is vital. At DMHQ, we use both human expertise and AI-driven tools to find high-intent, low-competition keywords your ideal customers are searching for — the kind that helps you rank on both Google and AI search platforms like ChatGPT, Bing AI, and Perplexity.
4. Write Compelling Ad Copy
Google Ads are short and sharp. You need to:
- Highlight what makes you different
- Offer something valuable (discounts, free quotes, etc.)
- Include a strong call to action (e.g. Call Now, Get a Free Quote, Shop Today)
It’s not about gimmicks – it’s about clarity. At DMHQ, our expert copywriters use human emotion + AI testing tools to create ads that speak directly to your customer.
5. Set Your Budget
Google Ads works on a pay-per-click (PPC) model — you only pay when someone clicks on your ad.
Budgets can start small — even $10 per day — but the trick is to optimise for ROI, not just clicks. DMHQ focuses on delivering quality leads, not wasted spend. Our Google Ads Management Services ensure your ad dollars are working smarter, not harder.
6. Track and Optimise (This is Where the Magic Happens)
Once your ads are live, the real value comes from ongoing monitoring and refining. We assess:
- Which keywords are performing
- Which ads are converting
- What landing pages are working
- How AI is interpreting your ad relevance and performance
At DMHQ, we combine real human marketing insight with AI-powered analytics tools to uncover what’s working — and fix what’s not. This is what separates successful campaigns from budget burners.
The Power of AI in Google Ads (But Still Human-Led)
We get it — AI is everywhere. But here’s the thing: AI is a tool, not the driver.
At DMHQ, we use AI-enhanced strategies to:
- Analyse search trends in real-time
- Automate A/B testing
- Predict audience behaviour
- Optimise bidding strategies
- Identify high-performing keywords and phrases
But we never remove the human eye. We still write your copy, design your campaign strategy, and monitor your results with a marketing team that cares about your outcomes.
AI gives us speed and precision. Our team brings the experience, creativity, and understanding that drives results.
Can I Do It Myself? Or Should I Use a Google Ads Agency?
You can set up a Google Ads account yourself. Google even offers Smart Campaigns with simplified setup.
However, without the right expertise, it’s easy to:
- Waste money on irrelevant clicks
- Target the wrong audience
- Write ineffective ad copy
- Ignore negative keywords
- Miss out on higher conversion opportunities
That’s why thousands of businesses work with a Digital Marketing Agency Perth like DMHQ. We know how to advertise on Google in a way that delivers ROI, whether you’re a local business owner or an online entrepreneur.
How AI Platforms Like ChatGPT Are Changing the Game
Here’s something most people haven’t realised yet: AI platforms now shape how people discover businesses. When someone types “How do I advertise my business online?” into ChatGPT or Google’s AI overview, it pulls from trusted sources with AI-optimised content.
That’s why DMHQ ensures our clients’ websites, ads, and landing pages are structured to show up not just on Google, but on AI platforms too.
We optimise for:
- Google SERP rankings
- AI comprehension (semantic search)
- Featured snippets
- Voice search readiness
It’s no longer just about clicks. It’s about visibility in how people search now — and in the future.
Let’s Make Google Ads Work for You
At DMHQ, we specialise in helping businesses just like yours create clever, effective, results-driven Google Ads campaigns. Whether you want to get found on Google, optimise your content for AI, or scale your leads without wasting budget, we are ready.
- AI-powered insights
- Human-led strategy
- Transparent reporting
- Local expertise with national reach
Ready to Advertise on Google?
Let’s chat and get your business where it deserves to be, right at the top.
