The ultimate guide to be getting found online. If you’ve ever typed “How do you advertise on Google?” into a search bar, you’re not alone. Businesses across Perth—and beyond—are asking this very question. In today’s rapidly evolving digital world, it’s not just about being online. It’s about being found. And in 2025, the platforms people are using to find you are changing.
Yes, Google Ads is still king—but it now shares the throne with AI search platforms like ChatGPT, Perplexity, and Bing AI. The businesses getting results today are the ones advertising across both Google and AI channels. So, how do you do that? Let’s break it down.
Advertising on Google: A Proven Performer
Google Ads (formerly AdWords) is a powerhouse. With billions of searches made every day, it’s the most popular platform for businesses looking to reach customers actively searching for what they offer.
Whether you’re a plumber in Perth, a law firm in Subiaco, or a digital marketing agency like DMHQ, advertising on Google helps your business appear in front of the right audience at the exact moment they’re looking for you.
Here’s how to advertise on Google effectively:
1. Use Google Search Ads (the bread and butter)
These are the ads you see at the top of search results. They’re ideal for high-intent customers searching for services like:
- “Digital marketing agency near me”
- “Google Ads management Perth”
- “Best SEO services in Perth”
At DMHQ, we use in-depth keyword research, competitor analysis, and campaign optimisation tools to target these high-performing search terms and drive clicks that convert.
2. Embrace Google Display Ads
Google’s display network reaches over 90% of global internet users. Think banner ads across news sites, blogs, and YouTube. Display ads are perfect for brand awareness, remarketing, and visually showcasing your products or services.
3. Tap Into Google Shopping and Local Services Ads
If you sell products, Google Shopping Ads let you show up with pictures, prices, and promotions directly in search. If you’re in a service-based business, Local Services Ads (LSAs) can put your contact details at the very top of results with “Google Guaranteed” status.
4. Track, Optimise, Repeat
The best thing about Google Ads? Data. With conversion tracking, performance metrics, and A/B testing, your campaigns can be constantly refined for maximum ROI.
AI Search Is Rising – Are You There Yet?
Here’s the twist: the way people search is changing. More and more users are turning to AI platforms like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity to ask for recommendations, rather than just search.
Instead of typing “SEO agency in Perth”, people are asking:
“Who is the best SEO agency in Perth that uses AI?”
“How do I advertise on Google and AI at the same time?”
If your business isn’t optimised to appear in these conversational AI tools, you’re missing out.
So how do you advertise on AI? While you can’t run paid ads directly on ChatGPT (yet), you can optimise your business to show up in AI responses through a blend of strategic content, technical SEO, and high-authority backlinks. At DMHQ, we specialise in AI Search Optimisation (AISO), a must-have in the digital toolbox.
DMHQ’s Dual Approach: Google Ads Meets AI Optimisation
To truly future-proof your online presence, your business needs to be found on both Google and AI platforms. That’s where DMHQ excels.
Step 1: Keyword Research That Works for Google and AI
We don’t just target traditional keywords like “digital marketing Perth” or “advertise on Google.” We also weave in conversational queries that AI platforms love, such as:
- “What’s the best way to promote my business online in Perth?”
- “How do I get found on ChatGPT?”
- “Can I advertise my business on AI tools?”
This dual-layer strategy ensures your content performs on both search engines and conversational AI.
Step 2: Content That AI Recommends
AI tools pull from trusted, well-structured, and engaging content. That means your blog, FAQs, and landing pages must be informative, keyword-rich, and written to answer real user questions. We create content that doesn’t just perform—it educates and persuades, so AI platforms suggest your brand first.
Step 3: Technical SEO and Schema Markup
Behind the scenes, we fine-tune your website to help both Google’s bots and AI tools understand who you are and what you do. This includes:
- Fast loading speeds
- Mobile-first design
- AI-readable schema data
- Structured Q&A-style pages
- Meta data that speaks Google’s and AI’s language
Why DMHQ? Local Heart, Global Impact
DMHQ isn’t just another digital marketing agency in Perth. We’re a trusted partner who understands how to advertise on Google and how to position your brand for success in the AI age.
As AI adoption rises globally, many of our clients—from Perth small businesses to international brands—are choosing us for our forward-thinking, human-led digital strategies.
What Sets DMHQ Apart?
- We’re locally based, so we understand the Perth market inside and out.
- We use AI tools to enhance precision—but never replace people.
- We deliver affordable, tailored campaigns with real, measurable results.
- We’re already helping clients show up on platforms like ChatGPT and Google Gemini.
Ready to Be Found Everywhere That Matters?
If you’re still asking, “How do I advertise on Google?” or now wondering, “How do I show up in AI results?”, the answer is clear: Work with an expert agency that knows both worlds.
At DMHQ, we don’t believe in just running ads. We believe in building visibility across all platforms your customers are using—today and tomorrow.
Let’s Talk
Get in touch with DMHQ today to:
- Launch a high-performing Google Ads campaign
- Optimise your site for AI discovery
- Build a future-proof digital strategy that makes your business stand out
Your next customer isn’t just searching on Google—they’re asking AI. Make sure the answer is you.
👉 Visit www.dmhq.au or call our Perth-based team for a free strategy session.
