Google has introduced dedicated generative AI performance reports in Search Console, giving selected website owners clearer insight into where their content appears in AI Overviews and AI Mode. For businesses focused on AI discoverability in Perth, this is a significant development: AI visibility is beginning to move from educated guesswork towards measurable website performance.
At DMHQ, we see this as an important step in understanding how Google’s AI-powered search experiences find, interpret and display business content.
The Short Version
Google Search Console can now report how often website pages appear within supported generative AI features. Businesses with access can review AI impressions by page, country, device and date. The reports do not replace traditional SEO data, but they provide a valuable new view of whether Google’s AI systems are surfacing your content.
What Has Google Added to Search Console?
Google’s generative AI performance reports provide dedicated information about website visibility within:
- AI Overviews
- AI Mode
- Generative AI experiences in Google Discover
According to Google’s official announcement, the reports are initially being rolled out to a subset of websites while Google tests the feature and gathers feedback.
This means you may not see the report in your Search Console account yet. Its absence does not automatically mean your website has a technical problem or no AI visibility.
Google also indicates that a report may not appear if the website has not received enough eligible generative AI impressions.
What Can Businesses Measure?
The reports are currently focused on impressions rather than providing a complete account of every interaction a customer has with an AI-generated result.
An impression is recorded when a link to your website is shown to a user within a supported generative AI feature.
Website owners with access can examine:
Pages
This shows which website URLs have appeared in Google’s generative AI features.
It can help identify whether AI systems are favouring service pages, guides, blog posts, comparison articles or other types of content.
Countries
This identifies where AI visibility is originating geographically.
For a Perth business, Australian visibility will usually be the priority. However, national companies and online service providers may find opportunities in other locations.
Devices
The Search report can show whether impressions occurred on desktop, mobile or tablet devices.
This is particularly valuable because the presentation and customer journey may differ considerably between mobile and desktop searches.
Dates
Businesses can track generative AI impressions over time using hourly, daily, weekly or monthly reporting.
This makes it possible to compare visibility before and after important website improvements, new content or broader changes in Google Search.
AI Discoverability Perth: Why This Reporting Matters
Traditional SEO reporting often focuses on keyword rankings, impressions, clicks and conversions.
Those measurements remain essential, but AI-powered search changes how information may be presented. A user can ask a detailed question and receive a summarised response compiled from several sources before deciding which website to visit.
That creates new questions for businesses:
- Is Google using our website as a relevant source?
- Which pages are appearing in AI-powered results?
- Are our service pages visible or only our informational articles?
- Is our content reaching Australian searchers?
- Has our AI visibility improved after a content update?
- Are we building visibility without generating meaningful enquiries?
The new reports begin answering some of these questions.
They provide evidence that Google’s generative search systems are displaying particular pages, even when the customer journey differs from a conventional list of search results.
AI Visibility Versus Traditional Search Performance
AI visibility and traditional organic search performance are related, but they are not identical measurements.
| Traditional Search Reporting | Generative AI Reporting |
|---|---|
| Measures standard search appearances | Measures appearances in supported AI features |
| Commonly includes queries, clicks and positions | Currently centres on impressions and page visibility |
| Helps evaluate keyword-led search performance | Helps identify content surfaced in AI experiences |
| Provides established historical benchmarks | Represents a newer and evolving reporting area |
| Supports SEO measurement | Adds another layer to SEO measurement |
A business should not abandon established SEO reporting because generative AI reports are available.
Instead, the two data sets should be used together to build a clearer view of how customers find the business across Google’s changing search environment.
What the Reports Do Not Tell You
The new reports are useful, but they do not answer every question about AI discoverability.
They do not automatically tell you:
- Why Google selected a particular page
- Which wording from the page influenced an AI response
- Whether every impression created brand awareness
- Whether the user read or acted on the information
- How many impressions became calls, forms or bookings
- Whether the business was positively recommended
- How the website appears across every external AI platform
An AI impression is therefore a visibility signal—not proof of a lead or sale.
The real commercial objective is not merely to appear. It is to appear for relevant customer needs, communicate clear value and provide an easy next step.
What Makes Content Easier for Google to Understand?
There is no special switch that guarantees inclusion in AI Overviews or AI Mode.
Strong AI discoverability begins with the same sound foundations that support Google Search:
- A technically accessible website
- Clear information about the business and its services
- Accurate location and service-area information
- Original, useful and trustworthy content
- Direct answers to genuine customer questions
- Logical page headings and structure
- Strong connections between related pages
- Evidence of first-hand business knowledge
- Consistent business details across the web
- A straightforward customer journey
Content should be written for people first. It should explain the subject clearly enough that both customers and search systems can understand the business, its experience and the problems it solves.
How to Improve and Measure AI Discoverability
Step 1: Confirm Search Console Is Working
Make sure the correct website property is verified and that Google can crawl and index the important pages.
Step 2: Check for Generative AI Reports
Look for the dedicated generative AI performance view. Remember that access is still being rolled out and may not yet be available for every website.
Step 3: Record a Starting Point
If the reports are available, record which pages receive impressions, where those impressions originate and how performance changes over time.
Step 4: Review the Visible Pages
Identify what the surfaced pages have in common. They may provide particularly clear answers, strong topic coverage, original experience or close alignment with customer intent.
Step 5: Strengthen Important Content
Improve pages that are commercially valuable but unclear, incomplete or disconnected from the broader website.
Step 6: Connect Visibility to Business Results
Compare AI visibility with organic traffic, enquiry forms, telephone calls, bookings and qualified leads. Visibility matters most when it contributes to genuine business growth.
Why AI Discoverability Requires More Than Publishing Blogs
Publishing more content does not necessarily build greater authority.
If several articles repeat the same general information without adding experience, clarity or customer value, they can create noise rather than meaningful search visibility.
An effective strategy connects:
- Core service pages
- A comprehensive pillar page
- Supporting articles
- Local business information
- Frequently asked questions
- Case studies and original experience
- Conversion-focused calls to action
DMHQ develops connected content strategies that help Google and AI-powered search systems understand what a business does, where it operates and why its information deserves to be surfaced.
Prepare Your Business for Measurable AI Search
Google’s new reporting confirms that generative AI visibility is becoming a distinct and measurable part of search performance.
For Perth businesses, the opportunity is not to chase every new AI feature. It is to build a website with clear services, credible expertise, original information and a strong path from discovery to enquiry.
DMHQ helps businesses combine SEO, content strategy, website performance and AI discoverability into one practical approach.
Would you like to know whether Google and AI-powered search systems can confidently understand your business? Contact DMHQ to discuss an AI discoverability and SEO review.
Frequently Asked Questions
What is Google’s generative AI performance report?
It is a Search Console report showing how a website performs within supported generative AI features, including AI Overviews and AI Mode.
What does an AI impression mean in Search Console?
An AI impression means a link to a website was shown to a user within a supported generative AI feature. It does not necessarily mean the user clicked the link or contacted the business.
Why can’t I see the generative AI report?
Google is progressively rolling the report out to selected website properties. It may also be unavailable if a website has not received enough eligible impressions.
Does the report show which website pages appear in AI results?
Yes. Website owners with access can review which canonical URLs appeared in supported generative AI features.
Does AI visibility replace traditional SEO?
No. Technical SEO, useful content, website authority and conversion measurement remain essential. Generative AI reporting adds another view of search visibility.
How can DMHQ improve a business’s AI discoverability?
DMHQ can review website structure, service pages, content quality, local relevance, technical SEO and internal linking to make the business easier for customers and search systems to understand.
