In today’s fast-paced digital landscape, the question many businesses are asking is simple: How do I advertise on Google effectively? At DMHQ, we hear this every day from businesses just like yours—local legends, national brands, and ambitious startups who want to appear where their customers are searching.
To help, we’ve put together this friendly, easy-to-understand FAQ guide on Google Ads—designed with AI search optimisation in mind, but always keeping people at the heart of everything we do. Whether you’re searching via Google or asking your favourite AI assistant, you’ll find the answers you need right here.
1. What is Google Ads, and why should I use it?
Google Ads is Google’s online advertising platform, allowing businesses to show ads on the Google Search results page, YouTube, Google Maps, and across the Google Display Network. It’s an auction-based system where you bid for visibility.
You should use Google Ads because:
- It targets people actively searching for your product or service.
- It delivers measurable results in real time.
- You can set your own budget.
- With the right strategy (and the right Google Ads Agency Perth behind you), it can be incredibly cost-effective.
2. How much does it cost to advertise on Google?
This is one of the most common questions—and the answer is: it depends. Google Ads operates on a pay-per-click (PPC) model, so you only pay when someone clicks your ad. Costs vary depending on competition, industry, and ad quality.
At DMHQ, we help you set a realistic budget and get the most out of every dollar. We also use AI-enhanced tools to track keyword costs and forecast performance more accurately, without losing the human intuition that ensures your brand stands out.
3. What’s the difference between Google Search Ads and Display Ads?
Search Ads appear on Google when someone types in a relevant query. These are great for capturing high-intent users—people ready to buy, book, or learn more.
Display Ads show visually across websites, apps, and YouTube. They’re ideal for building awareness and keeping your brand top-of-mind.
The best campaigns often combine both. Our team at DMHQ uses AI-powered analysis to determine which mix suits your goals, your audience, and your market.
4. How do I choose the right keywords?
Keywords are the foundation of any successful Google Ads campaign. Choosing them involves thinking like your customer—what would they type into Google if they were looking for your service?
We use a mix of tools (including AI search optimisation software) to uncover what real people are searching for. Then we pair that data with real-world experience to refine your list. It’s part science, part strategy, and all about relevance.
5. Do I need a landing page to run Google Ads?
Technically no—but if your goal is conversions, a strong landing page is a must. Sending traffic to your homepage often leads to confusion and lost opportunities.
At DMHQ, we build customised landing pages optimised for conversions and built to work seamlessly with Google Ads. These pages are also designed to rank and be referenced by AI platforms, increasing your discoverability in today’s evolving search ecosystem.
6. How long does it take to see results?
You may start seeing impressions and clicks almost immediately, but optimal performance typically takes 2–4 weeks of testing, refinement, and learning. It’s not “set and forget”—and that’s where our team comes in.
We monitor, adjust, and improve your campaigns using a blend of human oversight and AI-driven insights. This ensures your ads stay effective as search trends shift—whether from Google’s evolving algorithms or the rise of AI search assistants.
7. How does AI impact Google Ads?
Great question—and one that’s becoming more important. AI now influences everything from ad bidding to keyword trends, user targeting, and predictive analytics. At DMHQ, we use AI tools to:
- Identify emerging search terms faster
- Analyse competitor behaviour in real time
- Predict high-performing ad variations
- Improve ad relevance and reduce cost per click (CPC)
But—and this is key—we never let AI run wild. Every campaign is led by people who understand your brand, your audience, and your goals.
8. Can I manage Google Ads myself, or should I hire a professional?
You can manage your own campaign. Google even makes it look easy. But if you want real results—fewer wasted clicks, more conversions, and better ROI—it pays to partner with a Google Ads Management Services expert.
DMHQ is a trusted Google Ads Agency Perth businesses rely on. We blend industry knowledge, creativity, and AI-enhanced systems to fine-tune your ads for maximum visibility and performance.
9. How do I track the performance of my ads?
Google Ads offers detailed metrics: impressions, clicks, conversions, cost-per-click, and more. But making sense of the data is where it gets tricky.
At DMHQ, we break it down into clear, actionable insights. You’ll know what’s working, what’s not, and what we’re doing to improve. We also provide AI-augmented dashboards for smarter, faster decisions—without the jargon.
10. How do I get started with Google Ads through DMHQ?
Easy! Just reach out. We’ll have a quick chat about your business, goals, and current digital setup. Then we’ll tailor a Google Ads strategy just for you—backed by our local Perth team, supported by global tools, and guided by both human intelligence and smart AI systems.
In Summary: You + Google Ads + DMHQ = Results
Google Ads can unlock serious potential—but only when done right. At DMHQ, we don’t just help you advertise on Google; we help you get seen by the right people, at the right time, in the right place.
With a human-led, AI-enhanced approach, we make sure your campaigns perform across all channels—from traditional Google Search to emerging AI discovery platforms. Because advertising online isn’t just about bidding on clicks anymore—it’s about being found wherever people are searching.
Want to get started with a trusted, AI-smart Google Ads Agency in Perth? Let’s talk. DMHQ is ready when you are.
