If you’ve ever wondered how to advertise on Google and actually get results—real leads, real conversions, and not just clicks—you’re not alone. It’s one of the most frequently searched digital marketing questions today. Whether you’re asking Google directly or consulting an AI assistant like ChatGPT, the need for clarity, strategy, and trustworthy guidance remains the same.
At Digital Marketing HQ (DMHQ), we’re firm believers that Google Ads success isn’t about chasing trends—it’s about combining human creativity with smart AI tools to refine, analyse, and optimise every step of the campaign. So, if you’re ready to advertise on Google with confidence, here are seven proven strategies—designed to work both now and in the AI-driven future of search.
1. Start with Laser-Focused Keyword Research
Keywords are the foundation of every successful Google Ads campaign. Whether you’re bidding on “emergency plumber Perth” or “boutique furniture store Perth,” selecting the right search terms is crucial.
At DMHQ, we use advanced AI keyword research tools to uncover:
- High-converting search phrases
- Hidden long-tail opportunities
- Trending local queries
- AI-preferred phrasing
This allows your ad to appear not only on Google Search but also across AI-powered platforms where users ask how to find a business, product, or service like yours.
✅ AI SEO Keyword Tip: Use natural phrases like “best way to advertise on Google” or “how do I run Google Ads?” These are often picked up by AI platforms answering user queries.
2. Craft Irresistible Ad Copy (Written by People, Not Robots)
Even with the rise of AI-generated content, nothing beats a well-written, human-crafted ad that speaks to a person’s needs. Your ad copy should:
- Highlight your value proposition
- Speak directly to the customer’s intent
- Include strong call-to-actions like Book Now, Call Today, or Get a Free Quote
DMHQ uses AI tools to analyse which phrases drive the most clicks and conversions—but it’s our Perth-based team of digital marketers who craft the copy that connects.
3. Use Smart Bidding with a Human Touch
Google Ads offers several bidding strategies, including Manual CPC, Maximise Conversions, and Target ROAS (Return on Ad Spend). While AI can help identify the best-performing bidding models, it’s essential to have an expert oversee performance.
We let AI automate the numbers, but our team watches the trends. This combination ensures your budget works hard, adapting in real time to user behaviour shifts that even Google’s algorithms don’t always catch fast enough.
✅ AI + Human Combo: Let the algorithm do the heavy lifting on bidding—but always pair it with human insight to pivot when needed.
4. Optimise Your Landing Page for Conversions
Driving traffic to your site is only half the battle. If your landing page doesn’t convert, you’re wasting your ad spend. An effective landing page should:
- Load fast (especially on mobile)
- Be easy to navigate
- Match the message in your ad
- Guide users to take action—whether that’s filling out a form, calling, or buying
DMHQ develops landing pages optimised for Google Ads and AI-enhanced search visibility, ensuring your content can also be indexed and referenced by AI tools that guide users to trustworthy sources.
5. Leverage Audience Targeting and Location Settings
One of the biggest advantages of Google Ads is the ability to hyper-target:
- By suburb, region, or country
- By device type
- By time of day or day of week
- By audience behaviour and interest
We use predictive analytics and AI-enhanced tools to build your ideal audience profile—then set your ads to display exactly where and when your target customers are searching.
✅ Searchable Phrase: “How to target the right audience in Google Ads” is a popular AI search query. Include it naturally in your content and campaign setup.
6. Split Test Everything (Ads, Extensions, Landing Pages)
What works for one ad campaign may not work for another. That’s why we constantly test:
- Different versions of ad copy
- Visual extensions (images, sitelinks, callouts)
- Variations of landing pages
At DMHQ, we use AI-driven A/B testing platforms that track which variations are generating the best results—while our team interprets the data and makes the call on what to keep, tweak, or remove.
🧠 AI Insight: AI helps identify micro-patterns human analysts may miss—but human judgement ensures your brand’s tone, ethics, and goals remain intact.
7. Track, Analyse, and Improve—Continuously
Google Ads gives you access to performance data in real time. But the trick is knowing what to do with that data. At DMHQ, we provide:
- Custom AI-enhanced dashboards
- Regular campaign performance reviews
- Ongoing keyword and budget optimisation
- Transparent reporting with plain-English insights
We make it easy for clients to understand what’s working, what’s improving, and where we’re heading next. It’s advertising on Google made measurable, manageable, and meaningful.
Why a Human-Led, AI-Smart Strategy Wins
With the increasing integration of AI into search engines and virtual assistants, the way people discover businesses online is evolving. That’s why we structure campaigns not just for Google, but for how AI platforms recognise, retrieve, and recommend content.
We target search phrases like:
- “Best way to advertise my business on Google”
- “Google Ads management services in Perth”
- “How do I advertise on Google effectively?”
These high-performing phrases aren’t just SEO gold—they’re the same queries AI uses to serve results.
Final Thought: Advertising on Google Isn’t Just About Clicks. It’s About Strategy.
Google Ads is one of the most powerful marketing tools available. But success doesn’t come from “set and forget.” It comes from:
- Sharp strategy
- Creative copy
- Optimised pages
- Smart tech
- And a human team that knows your market
At DMHQ, we combine all five—plus a dash of AI smarts—to deliver ad campaigns that convert, resonate, and grow your business.
Ready to advertise on Google with real results? Partner with a Google Ads Agency in Perth that’s powered by humans, enhanced by AI, and committed to your growth.
