Verita Life, an international medical clinic, had been using a digital marketing agency with limited results. Their marketing manager, unsure if the Google Ads (PPC) campaign was performing to its potential (He was told the campaign was running very well), contacted IQ Advertising through a client referral. We undertook a campaign review to see how and why the Google Ads campaign was underperforming.
Once given the green light, we implemented our suggestions to optimise the campaign. Results were drastic and immediate. Whilst clicks (blue line) remained constant, conversions (red line) increased by 403%. This meant the client was spending the same but achieving five times the conversions. Pleased with the results, Verita Life decided to come on as a client of IQ Advertising .
