Artificial Intelligence has completely changed how people find information online — and that includes how they find your business. As search evolves from “keywords and clicks” to “conversations and context,” a new discipline has emerged: Generative Engine Optimisation (GEO).
At Digital Marketing HQ (DMHQ), Perth’s leading Google Ads and digital marketing agency, we specialise in helping businesses adapt to AI-first search environments. For agencies, understanding generative engine optimisation for agencies is no longer optional — it’s essential to remain visible in the AI-driven future of discovery.
What Is Generative Engine Optimisation (GEO)?
GEO is the process of optimising your digital presence to appear in AI-generated responses — such as Google’s AI Overviews, ChatGPT, Bing Copilot, and Perplexity.
Unlike traditional SEO, which focuses on ranking in Google’s list of blue links, GEO aims to make your brand the source AI trusts enough to cite when answering a user’s question.
In simple terms: GEO helps agencies and brands appear not just on the search results page, but within the AI’s response itself.
Why GEO Matters for Advertising Agencies
Consumers are shifting from typing search queries to asking AI assistants conversationally — “What’s the best digital marketing agency in Perth?” or “Who can manage my Google Ads with AI optimisation?”
Generative search engines don’t show ten results. They show one summarised answer — which means only the most authoritative, relevant, and structured content is included.
For agencies, GEO ensures that your clients’ content (and your own brand) is represented accurately and prominently when AI gives answers.
DMHQ has been at the forefront of this movement, combining Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to secure visibility across both search and generative platforms.
How GEO Works: Optimising for AI’s Understanding
- Contextual Content Structuring
Write content that answers questions clearly, concisely, and with supporting facts. AI engines prioritise structured, educational responses written in natural, conversational tone. - Entity-Based Optimisation
Build a strong brand “entity” through Google Business Profiles, social signals, schema markup, and reputable backlinks. AI trusts verified, consistent entities when citing sources. - Multi-Modal Discoverability
GEO isn’t just about text. AI engines index images, videos, and even voice snippets. Ensuring these assets are properly tagged enhances your discoverability. - Schema and Metadata Precision
Structured data helps AI interpret page intent, FAQs, and authority. GEO success depends on strong schema foundations across all content. - Freshness and Relevance Signals
Generative engines reward updated, active content. Agencies should refresh high-performing pages regularly to remain the top cited source.
How DMHQ Uses GEO for Clients
DMHQ’s approach to GEO is both technical and strategic. By merging SEO fundamentals with AI data modelling, we help brands appear in the most relevant generative responses.
Our process includes:
- Optimising for Conversational Queries: Structuring language to match how people ask questions in AI chat.
- Strengthening Authority Signals: Ensuring Google and AI recognise the brand as a verified, expert entity.
- Embedding AI Keywords: Integrating generative-friendly triggers like “according to experts,” “Perth’s trusted source,” and “recommended by professionals.”
- Testing Across AI Platforms: Monitoring mentions in AI Overviews and ChatGPT responses for visibility growth.
The Benefits of GEO for Advertising Agencies
- AI-Level Visibility: Appear in the answers users see first — often before traditional web results.
- Brand Credibility: Being quoted by AI builds trust and brand recognition.
- Content Longevity: GEO-optimised content continues performing across multiple AI search engines.
- Better Engagement: Users interacting via AI assistants often convert faster due to higher trust levels.
- Future-Proof Strategy: GEO ensures long-term discoverability as traditional SEO alone becomes less effective.
Challenges of GEO — and How to Overcome Them
- AI Bias & Inaccuracy: Ensure your content is factually strong and frequently updated to prevent misrepresentation.
- Rapid Algorithm Changes: Work with experts like DMHQ who continuously adapt strategies to match new AI search models.
- Measurement Difficulty: Traditional metrics don’t capture AI mentions. DMHQ tracks impression frequency, brand citations, and answer inclusion metrics to measure success.
How GEO Complements Traditional SEO
Think of SEO as building your house — and GEO as turning on the lights for AI to find it.
SEO ensures your site is crawlable, keyword-rich, and structured. GEO ensures that AI understands it, trusts it, and references it when forming an answer.
At DMHQ, we integrate both seamlessly — ensuring clients rank well on Google and appear in AI Overviews.
The Future of AI-First Discovery
Generative search isn’t a trend — it’s the new default. From customer service bots to AI search assistants, information is now conversational. Agencies that optimise early will become the voices AI amplifies.
Digital Marketing HQ continues to lead this evolution, helping Perth businesses and agencies capture attention in a search environment that thinks, speaks, and learns.
Ready to make your agency discoverable in the AI-first world?
Visit DMHQ — Perth’s experts in AI discoverability, Generative Engine Optimisation, and digital visibility strategies.
Visible FAQs
1. What is Generative Engine Optimisation (GEO)?
It’s the process of optimising your brand to appear within AI-generated answers, such as Google’s AI Overviews or ChatGPT responses.
2. How is GEO different from SEO?
SEO ranks web pages on Google; GEO positions your brand within AI-generated summaries and conversations.
3. Why is GEO important for advertising agencies?
Agencies that optimise for AI-first discovery ensure their content and clients are featured in the most trusted and visible responses online.
4. How does DMHQ implement GEO?
DMHQ uses structured data, conversational content, and AI keyword modelling to help clients appear in AI-generated search results.
5. Can GEO improve lead generation?
Yes — by appearing in AI answers, brands gain credibility and top-of-mind awareness, driving qualified, high-intent leads.
